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MIKE AND JIM

  • Work
  • About

Humana

SOCIAL/DIGITAL/BROADCAST

Humana is all about starting with healthy. As part of this campaign, we created spots as well as content for Humana's social channels, highlighting and reinforcing the belief that there always a reason to achieve your best health.

MLB/ALS

Using the beautiful game of baseball (and fans’ love of the long-ball) to help raise money for research for, and to hopefully eliminate, a devastating neurological disease named after one of the game’s all-time greats.

Verizon B2B

Launch spot for Verizon's enterprise and small business services. It explains the many ways Verizon keeps businesses of all sizes ready for what's next.

GE Capital

DIGITAL/SOCIAL/BROADCAST/PRINT

In addition to running on national TV, these commercials were shared on GE Capital’s social channels: Twitter and LinkedIn. Longer versions of the TV commercials were created for YouTube and GECapital.com.

This campaign was a huge success for GE Capital, increasing leads per month 33% and consideration by 10 percentage points, from 27% to 37%.

Pfizer

DIGITAL/SOCIAL

Within the walls of Pfizer are some of the brightest minds on earth, fueled by a passion to discover groundbreaking medicines that change the world we live in. These films were created to shed light on some of the amazing people advancing medicine on a daily basis. These were then shared on Pfizer's digital and social channels.

Pepsi

BROADCAST

Debuting during the Super Bowl, and part of an integrated campaign, “Nod” helped Pepsi MAX experience a 12% growth in its 3-month launch, giving the entire Diet Pepsi Cola business just the rejuvenating boost it was after.

Running internationally, "Penguin" proved the old proverb: the grass is always greener on the other side. Especially when the other side is poolside, and they serve Pepsi.

Motorola Solutions

DIGITAL/INTERACTIVE/PRINT

Every day, at any time, you could be thrust in to action. No matter who you are or what you do, when your moment comes you need to be prepared. These web films (along with print and microsite) dramatize the need to have technology at your fingertips that is second nature.

In its first quarterly report as an independent company, Motorola Solutions' revenue rose to $2.246 billion from $1.983 billion with this work at the forefront of all their communications and sales content.

The microsite also took home a Webby Award and was shortlisted at Cannes.

Mobil

PRINT

These ads are dripping with premium motor oil attitude, pointing out why Mobil Delvac rules the category and having fun doing it.

New York State Tourism

PRINT/OOH

OOH and print celebrating the State’s amazing variety of places to vacation.

Gillette

BROADCAST

After the launch, Gillette’s body wash portfolio experienced double-digit sales turnarounds and became the fastest growing North American male body wash brand of 2010.

Huntsman Cancer Institute

DIGITAL/BROADCAST/PRINT

Nestled in the foothills of the Wasatch Mountains in Salt Lake City, the Huntsman Cancer Institute is one of the world’s premier cancer research and treatment centers. Unfortunately, not too many people outside of Utah know about it.

This work – for broadcast and shared on HCI’s digital channels – and the accompanying print aimed to change all that.

The campaign was a huge success, increasing overall awareness and perhaps most importantly, donations.

Starbucks

PRINT

Starbucks. Ever heard of 'em?

USGA

BROADCAST

Ahh, golf. Where you can be just as good as Tiger (sort of).

Johnson & Johnson

BROADCAST/CORPORATE FILM

Part of the Campaign For Nursing’s Future, this spot highlights what we all know, but sometimes forget - nurses are incredible.

The campaign generated the single highest number of social interactions in the company’s history and helped drive record funding for ancillary nursing programs and earned a Silver Effie Award.

Mountain Dew

BROADCAST

Welcome to the world of Dew. A magical place with talking appliances, exploding heads, and magic rainbows.

Goldman Sachs

PRINT

A company that brings about change by bringing together capital and new ideas.

Humana

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MLB/ALS

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Verizon B2B

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GE Capital

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Pfizer

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Pepsi

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Motorola Solutions

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Mobil

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New York State Tourism

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Gillette

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Huntsman Cancer Institute

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Starbucks

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USGA

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Johnson & Johnson

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Mountain Dew

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Goldman Sachs

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